Historically, Musk tesla models were not available in a wide range of colors. The decision to limit paint options was most likely driven by necessity rather than artistic inspiration. Simplifying the paint options allows production to run more smoothly and cars to leave the factory on time. Given Tesla’s ongoing production delays, narrowing the options list to speed things up may be a good thing.
Most Teslas were previously only available in five colors: white, black, silver, blue, and red. Any color other than white (and silver on the Model 3 and Y) was subject to a surcharge. In comparison, the new Chevy Bolt comes in seven different colors, while the Lucid Air comes in five. Tesla announced the addition of two new colors to its palette on Twitter today. Because of the unique nature of the new paint, CEO Elon Musk stated that the options come with a location-based caveat.
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According to Musk, the two new colors, Quicksilver and Midnight Cherry Red, will be available only at Tesla’s Gigafactory in Berlin, Germany. The paint options appear to be so complex that only the factory can apply them. For the time being, Tesla claims that the colors are only available in Europe and the Middle East.
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The new color options, according to a series of tweets, are made up of 13 layers of pigmented metallic paint that change shade and color depending on how you look at the car. According to Musk, the new paint schemes are so advanced and complex that only the Berlin Gigafactory’s paint shop is capable of applying the paint correctly.
Giving customers more options when purchasing a new car is never a bad thing. However, given Tesla’s previous production snafus, one can only imagine how much time these new colors will add to the production time of a new Tesla. Tesla has yet to announce whether or not the new colors will be available in the United States, or how much the new color options will cost.
