From gold-plated supercars to diamond-studded watches, history is littered with examples of wealthy people standing out. This trend of accessorizing things they own has spread to personal consumer electronics such as mobile phones and smartwatches over the last two decades. Today, your friendly neighborhood millionaire can order customized mobile phones that look nothing like the stock models. However, because companies that customize these products have limited access to the software that these devices run, we limit most changes to the external appearance and feel of the devices.
External modifications to these items primarily comprise plating them with expensive metals such as gold and titanium. I know those with deeper pockets to use gems and diamonds embedded in the body of these devices sparingly. It is also not uncommon to come across — or read about — Apple iPhones that are encased in layers of expensive 18-karat gold. These gold-plated smartphones typically have exquisite carvings and designs that add another layer of customization and exclusivity.
External modifications to these items primarily comprise plating them with expensive metals such as gold and titanium. I know those with deeper pockets to use gems and diamonds embedded in the body of these devices sparingly. It is also not uncommon to come across — or read about — Apple iPhones that are encased in layers of expensive 18-karat gold. These gold-plated smartphones typically have exquisite carvings and designs that add another layer of customization and exclusivity.
Would you spend $15,000 on an Apple Watch case?
I intend the new Apple Watch case from Golden Concept for the latest Apple Watch Series 7 models. The case, dubbed the Golden Concept Diamond Edition, features 443 diamonds embedded in the body, which is carved from a single block of titanium. I can assure buyers of the sheer exclusivity they offer because the company intends to make only 7 of these cases.
I made these cases to order, and each one takes the company a week to handcraft before being shipped to customers. Each of the 443 diamonds used in the case has a clarity rating of VVS1-2, and the total weight of the diamonds is around 4 carats. At $15,000 per case, it’s clear that this pricey item is not for everyone.
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Besides the case, the package includes a rubber strap made of Fluoroelastomer, a synthetic, chemical-resistant rubber. Those looking for an extra level of customization can commission a personalized engraving on the reverse side of the case, according to the company. Users can also preorder the case for the Apple Watch Series 8 models, which may be released later this year.
