Facebook is now emulating bulletin-board systems by providing a news feed that remains in chronological order and does not interrupt the flow with suggested posts.
The new Feeds tab will be added to Meta’s primary social network’s mobile apps and web interfaces in the coming days, where it will appear as a thumbnail of a screen overlaid with a clock. It bypasses Facebook’s sometimes-erratic sorting algorithm to display posts from friends, groups, and pages you follow in chronological order.
Unlike Facebook’s News Feed today, which can be configured to show posts in chronological order(Opens in a new window) but quickly reverts, Feeds will not display any “Suggested For You” posts. It will also allow you to filter what you see by friends, pages, groups, or up to 30 Favorites(Opens in a new window) from those categories.
However, ads remain in this view; running a social network with 1.96 billion daily active users(Opens in a new window) in its most recent quarter costs money.
This new, simplified interface addresses a common gripe among Facebook users. “One of the most requested features for Facebook is to ensure people don’t miss friends’ posts,” CEO Mark Zuckerberg wrote in a post announcing the feature.
By providing a non-ranked view that does not include any personal profiling, Facebook will also be in compliance with a key provision of the European Union’s upcoming Digital Services Act.
Feeds, on the other hand, will not be the screen that greets Facebook users when they open its apps and websites. They will still open to the Home screen, which now includes an algorithmically sorted list of updates as well as Facebook’s suggestions of what you might like, such as People You May Know listings. According to the company’s announcement, Home will rely on these suggestions more than its current default view.
“Our machine learning ranking system has uniquely personalized your Home tab for you.” This system considers thousands of signals to help cut through the noise and rank content in the order we believe you will find most useful. We’re investing in artificial intelligence to better serve recommended content in this ranked experience.”
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According to Meta spokeswoman Mari Melguizo, this interface redesign will also allow users to change the tabs displayed in Facebook’s shortcut bar. If you don’t like TikTok-style Reels video clips, you can remove the shortcut for them and replace it with a shortcut to another Facebook feature. It will, however, not allow you to remove those features from the Home view.
Meta introduced a chronological “Following” display option for Instagram in March. In April of this year, it touted “More Control and Context”(Opens in a new window) for the News Feed, including the short-term option to display it in chronological order. However, on my devices, that was relegated to the bottom of a “See More” submenu.
