Today, a Google brand fitness band has appeared in USPTO filings with a unique feature. The peculiar aspect is the lack of a feature – there’s no display. This product might well be the first smart band made by a major brand without the ability to demonstrate fitness efficiency without a secondary device.
Google’s workout band
As 91Mobiles discovered, Google has a patent for a fitness band – a very very easy fitness band. The Google Fitness Band will inspire users to do their best without the aforementioned inference that this is only possible with a read-out monitor. No monitor, no data, no noise, no need. And more than certainly, a very low cost.
Over the last few years, Google has been paving the way for loss-leading products to bring “OK Google” and Google Assistant to homes around the world. With a gadget as cheap as the Google Home Mini, Google is able to make the product and service both enjoyable and inexpensive. If the product is in your home, Google will start taking advantage of all the services and add-ons to or for which the user is encouraged to subscribe or purchase.
A reply to the Apple Fitness+
With an activity band like this, Google could introduce the user to the fitness fold by providing the product for almost nothing, giving it away as a bonus when purchasing a Pixel phone. Google’s response to Apple Fitness+ could then be a simple operation.
As Apple Fitness+ requires the user to own an Apple Watch, the Google response may be to provide a fitness subscription service that requires only this non-display fitness band. People who would usually never have subscribed to any such service would then say: Why would I subscribe to Fitness+ with Apple if I could get this Google Fitness subscription service much cheaper? But we’re going to see!