Home news Netflix names Bozoma Saint John as chief marketing officer

Netflix names Bozoma Saint John as chief marketing officer

by George Mensah

Netflix Inc on Tuesday appointed Bozoma Saint John as the streaming giant’s chief advertising officer, beginning in August, including a high-profile Black govt to senior management.

Saint John, who has been vocal about inequality in company America, joins from amusement and Genius business enterprise Endeavor the place she was once the head of advertising and marketing considering the fact that 2018. She additionally beforehand labored at Apple Inc and Uber Technologies Inc.
The appointment comes at a time as U.S. businesses are searching to diversify their workplace.

The loss of life of an unarmed Black man, George Floyd, at the fingers of police has brought about protests in the United States towards racism and police brutality, whilst additionally reigniting the debate of range in America’s company boardrooms.

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Netflix, previously in the day, stated it will allocate 2%, or about $100 million, of its money holdings to economic establishments and agencies that at once assist African-American communities in the United States.

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