The iPhone 12 has changed a lot, from the camera combination to the edge design. But the greatest change is not in the telephone itself, but in the package what has happened. Despite Apple’s arguments that it helps the environment and lowers prices, Apple’s decision not to ship with EarPods and even a charger was contentious. However as a recent post-sales survey shows, it may not end here and it will in future also drop the USB-C Lightning cable.
The official reason for Apple to drop what many would view as critical resources for iPhone 12 as helping to minimize the environmental effect of obsolete electronics. Almost everyone’s got a phone charger these days, and those buying an iPhone 12 would still have older iPhones that came with chargers anyway.
Some however, see it more as a bit of cost-cutting in the light of the more costly components Apple has introduced to this year’s iPhone generation. Others also see it as a way for Apple to make any extra money by selling chargers separately from those who don’t happen to have a USB-C iPhone charging brick. And still some, including the government of Brazil, don’t even believe Apple’s official explanations.
The business may be stirring more controversy by eliminating even the USB-C from the Lightning charging cable. The new iPhone 12 owners are apparently being asked if they are using the other things included in the package, such as the SIM ejector tool and the charging cable. Apple also performed a similar survey of iPhone chargers until it decided to ban them.
Of course, this survey is not a guarantee that Apple will withdraw the cable from the packaging, at least not at any time soon, considering the recent environment surrounding the removal of the charger. It may prove to be even more contentious, however because, unlike USB-C chargers, USB-C to Lightning cables are less standardized and confidence in the quality of third-party cables might be so poor that customers may end up buying Apple’s official cables anyway.