The UK authorities need to introduce new measures to test the dominance of tech giants Google and Facebook in digital advertising, Britain’s opposition watchdog stated on Wednesday.
The UK’s Competition and Markets authority (CMA) stated whilst the offerings furnished with the aid of the U.S.-based agencies had been “highly valued” with the aid of buyers and small organizations to attain greater audiences, they took up almost 80% of UK’s digital advert spending of 14 billion kilos ($17.34 billion) in 2019.
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“While each at the start grew by way of presenting higher offerings than the essential systems in the market at the time, the CMA is involved that they have developed such unassailable market positions that opponents can no longer compete on equal terms,” the CMA said. (bit.ly/3gjaTbV)