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According to Bloomberg’s Mark Gurman, Apple is planning to simplify its “Hey Siri” trigger phrase to just “Siri.” Right now,

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According to Gurman, Apple has spent the last few months training the digital assistant to respond to “Siri” rather than “Hey Siri.”

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Switching to a single trigger word will help Apple keep up with Amazon’s Alexa, which can already respond to commands with “Alexa”

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Gurman claims that Apple is working to integrate Siri more deeply into third-party apps and services,