According to Bloomberg’s Mark Gurman, Apple is planning to simplify its “Hey Siri” trigger phrase to just “Siri.” Right now,
According to Gurman, Apple has spent the last few months training the digital assistant to respond to “Siri” rather than “Hey Siri.”
Switching to a single trigger word will help Apple keep up with Amazon’s Alexa, which can already respond to commands with “Alexa”
Gurman claims that Apple is working to integrate Siri more deeply into third-party apps and services,