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Despite all of the talk about censorship and check marks, the main issue confronting Twitter prior to Elon Musk’s takeover was monetization.

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Things aren’t that simple for the world’s richest man, however. The implementation of New Blue, as well as the changes it brought to the verification system, has been chaotic.

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Several multibillion-dollar corporations have publicly stated that they will not purchase Twitter ads as things currently stand.

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. The advertisements will promote Starlink, the company’s satellite internet service that operates under SpaceX but is distinct from the NASA collaborations and space tourism for which the company is best known.

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He has unrestricted access to data from both Twitter’s advertising department and SpaceX, so he has plenty to analyze.