As you can see, the new WhatsApp for Windows app, which is now available in the Microsoft Store, adds another way to access your WhatsApp chats from your PC in a more integrated, streamlined manner.
“Our web-based desktop app (WhatsApp Desktop) or our browser-based app have been used by WhatsApp Desktop users” (WhatsApp Web). We’re developing apps native to Windows and Mac operating systems to improve the WhatsApp experience for our users.”
Indeed, desktop users, including businesses, have been able to access WhatsApp for some time, so this is not a significant change in functionality. The new native Windows app, on the other hand, will improve reliability and speed while also allowing for more integrated notifications and a better design that is optimized for desktop systems.
This may make it easier to keep track of all of your various social engagements in one place, while for brands, it may also help to further integrate your customer service efforts into a more centralized hub, with all of your key platforms accessible from your main workstation.
This could be especially significant given that more and more sharing activity is shifting to private chats.
It was a novelty when social media first arrived to be able to share your perspective with the world via your own broadcast platform to help you get heard and seen. However, the drawbacks of that process have gradually pushed more people away from public sharing, resulting in the rise of ephemeral content, private groups, and messaging apps.
Instagram CEO Adam Mosseri recently stated that “all of the growth in photos and videos from friends has been in stories and in DMs.”
People are less interested in public engagement than they used to be, which is why providing more ways to connect via DMs is important – and for brands, facilitating such within your process could be critical to maximizing conversion.
As a result, adding WhatsApp connection on desktop could be significant, and it’s worth thinking about how it might fit into your larger social management system.