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Why Real Estate Agents Vow ChatGPT Is An Industry Game Changer


It’s easy for a tech-forward publication to say AI will “change the world.” After all, it has. Implementation of AI across all fields of human endeavor proceeds apace, yielding new wonders and terrors on a daily. However, the question of how exactly AI will change the world is far trickier. As long as self-improving algorithms are the new hotness, everyone is going to try to implement AI solutions in their workflow. Some succeed; some fail. When it comes to the real estate industry, AI has found its niche.

As CNN Business has reported, real estate agents all over the country have found Microsoft’s AI assistant, ChatGPT, to be a consistently excellent performer of the more routine aspects of their jobs. Rather than a replacement for human skills, ChatGPT functions as an assistant that helps workers focus on the complex, subjective human work computers can’t do … at least not yet.

Real estate professionals have found ChatGPT to be useful as a writing tool. Speaking to CNN, JJ Johannes, a realtor in Cedar Rapids, said of ChatGPT’s output, “It’s not perfect but it was a great starting point. My background is in technology and writing something eloquent takes time. This made it so much easier.”

That was a consistent theme of ChatGPT’s success in the real estate game. It couldn’t execute the complex, people-oriented skills that realtors invest their time and experience into mastering. Rather, it could quantify the rote, repetitive parts of their jobs, writing advertisements, building schedules, and confirming details, faster than ever before.

One of the most significant benefits of AI in the real estate industry is its ability to increase efficiency. The manual process of gathering and analyzing data can be time-consuming and prone to human error. AI can help automate some of the manual processes, resulting in quicker and more accurate decision-making. For example, real estate agents can use AI-powered algorithms to identify and predict market trends, allowing them to make informed decisions about pricing and marketing strategies.

Another area where AI is revolutionizing the real estate industry is property management. Property managers can use AI to manage maintenance requests and streamline assigning tasks to maintenance personnel. AI can also help in detecting maintenance issues before they become more significant, leading to cost savings and an overall improvement in customer satisfaction.

AI can help in creating a more personalized customer experience. Real estate companies can use AI to analyze customer data and gain insights into their preferences and needs. This data can then create targeted marketing campaigns and personalize the customer experience.

One of the biggest concerns with AI in the real estate industry is its potential to displace jobs. However, the use of AI in the industry has not led to significant job losses but has enabled workers to focus on the more complex and creative aspects of their jobs. I do not mean Ai to replace human workers but to assist them.


In conclusion, AI is revolutionizing the real estate industry in various ways. From increasing efficiency and streamlining processes to creating a more personalized customer experience, the use of AI in the industry has tremendous potential. However, it is essential to note that AI is not a replacement for human skills and experience but rather a tool that can assist workers in their jobs. Real estate companies that embrace AI can benefit from increased efficiency, better decision-making, and improved customer satisfaction.

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