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How YouTube pushes Premium by locking beta features behind paywall

by George Mensah
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It’s no secret that YouTube is very pushy with its Premium subscription promotion, some thing that entails over and over displaying customers prompts (and on occasion full-page ads) encouraging them to signal up for the top rate experience, promising historical past playback, offline downloads, and a lack of advertisements. Soon after reversing the PiP restriction on iOS 14, YouTube has brought a new trade — experimental points are now solely available to customers who pay.


Until now, YouTube checks would show up for some users regardless of whether they have been Premium subscribers. However, only Premium subscribers will be in a position to get admission to the experimental points going forward, giving them access to new abilities earlier than they arrive for everyone else — assuming they get a widespread launch at all, of course.

As first noticed via Android Central, YouTube says Premium subscribers can get one-of-a-kind access to certain points from its ‘labs.’ Assuming you’re a paying customer, you can head over to the YouTube.com/New website and click the ‘Try it now’ option on available beta features. If you’re a free user, you’ll rather see a button to sign up for Premium.

Current examples of experimental aspects on hand to Premium subscribers consist of voice search on the web, filtering by way of subject in greater languages, and staring at movies with sound and scrubbing aid on the Home display screen on iOS. Each beta characteristic is listed with availability dates that show when the exams will disappear.

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It’s doubtful that get admission to experimental points will be sufficient to convince customers to signal up for Premium, which is nonetheless priced at $11.99/month. Many humans have criticized the price as immoderate for what it gives users: ad-free playback with offline download and background streaming support, as well as get right of entry to YouTube Music Premium…and, of course, now it additionally consists of getting right of entry to experimental features.

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