The Consumer Electronics Show has evolved into a venue for tech companies to unveil their most impressive products and give consumers a glimpse of what the future of technology will look like. With cars, particularly electric vehicles, becoming more technologically advanced, it’s becoming more common for automakers to unveil some of their most compelling products, designs, and roadmaps at CES. We’ve seen some intriguing concept vehicles from car and motorcycle manufacturers in 2023.
To begin, Honda and Sony launched Afeela, an automotive collaboration that produced a minimalist, futuristic electric lounge as a concept car. BMW showed the next colorful step in its e-ink car wrap, which allows for wild customization and vehicle personalization on the fly.
Peugeot, like Honda and BMW, is a well-established automotive entity, and despite (or perhaps because of) its recent foray into electrification, the company is launching a new chapter and design language, exemplified by a sleek new concept car.
Peugeot hopes to redefine its automotive vision with the launch of the Inception Concept: an unconventional, futuristic vision of what Peugeot believes automotive experiences should look like. The automaker, already known for its avant-garde designs, describes its driving manifesto in three words: allure, emotion, and excellence. Peugeot CEO Linda Jackson claims that 2023 commit the company to electrification and that, 100% of its vehicles will be electrified. In the next two years, five new all-electric models based on Peugeot’s BEV-by-design platform will be introduced.
The Inception Concept, which appears to have been lifted directly from the set of a J.J. Abrams “Star Trek” film, has several intriguing quirks and some compelling performance numbers. Peugeot claims that its 100 kWh battery allows it to travel 497 miles (800 km) on a single charge, while the motors’ 680 HP propel the vehicle to 60 mph in less than three seconds. The cabin is also out of the ordinary, with an aggressively reclined driving position made possible by steer-by-wire technology.
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Peugeot also eliminated the dashboard and redesigned the steering wheel into a “Hypersquare” with digital electric controls, which is sure to irritate Tesla haters. The rest of the interior is, predictably, incredibly minimalist, with little more than a panoramic screen between the occupants and the massive windshield.
