Metrics are extremely important in social media. TikTok is no exception, and if you are a content creator on the platform, understanding your analytics is critical to knowing your audience and accelerating the growth of your channel. A deep dive into your analytics dashboard is the best way to understand who your visitors are and the type of content you need to upload if you want to know whether the content you upload resonates with your connections. Analytics is about detecting trends and patterns in the content you publish — for example, it can provide statistics about where your audience is from, whether they are male or female, and when they are most likely to be online.
According to Keenya Kelley of Social Media Examiner, once you start posting to the platform on a regular basis, you’ll notice trends after about 30 to 60 days. The data can then be used to create better and more relevant content for your channel. To see if your video performs well, she recommends looking for recurring themes and analyzing specific actions you took in it. Viewing analytics is free and available to anyone with a TikTok account, personal or business. If you’re already on the platform and want to increase your reach or follower count, here’s how you can get insights from your analytics panel.
How to see your TikTok analytics
According to TikTok, the analytics menu is where you can track all types of analytics such as follower growth, video views, profile views, likes, comments, and shares over a specific time period (seven to 60 days or a time range of your choice). This tool is especially helpful for identifying trends and patterns in your content so that you can replicate them in other videos if they are successful. The analytics page is divided into four sections: overview, content, followers, and a LIVE tab with deeper insights on live videos.
To view your analytics and traffic on TikTok, you’ll need to open the app and then follow these steps:
Go to your profile and tap on the three-line icon in the top right-hand corner of the app.
Select Creator Tools to see the Analytics tab. If you have a business account, you can also select Business Suite.
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Although you can see video insights through the Content tab in your analytics dashboard, you can also access them right from one of your videos, too. Here’s how:
Go to the video that you want to see the analytics for.
Click on the three-dot icon towards the bottom of the page.
Select Analytics from the menu options.
Once you understand how to interpret this data, you can concentrate on developing a strategy for your TikTok channel to gain followers, go viral, and create content that your audience wants to see.