Insider information suggests that Apple may be attempting to dominate the tech industry for the entire month of September 2021, according to the most recent report. Apple is expected to reveal and release a large number of products before the end of the year in 2021 – that’s not unusual. All of these product announcements being crammed into a single month is bizarre.
Throughout the past decade, Apple’s reveal event schedule has followed a fairly predictable set of patterns. Consumers can plan their purchases of new devices according to Apple’s predictable release schedule, especially for a key product like the iPhone. This confidence in Apple’s on-time profitability is also shared by investors.
It’s just that over the past year and a half, things have become a little tangled up. There have been many changes in the way tech companies do business, including changes to supply lines as well as to release operations and – most importantly here – to release event schedules.
As of 2020, Apple held three separate events separated by at least a week or two. Apple’s 2020 media events included the following:
• June 22-26 2020: WWDC 2020
• September 15 2020: iPad, iPad Air, Apple Watch, Apple Watch SE
• October 13 2020: iPhone, HomePod mini
• November 10 2020: MacBook Air, MacBook Pro, Mac Mini
Apple events in the year 2021 thus far included:
• April 20 2021: iPad Pro, iMac, Apple TV 4K, AirTag, *
A new color casing for the iPhone 12 and 12 mini was also unveiled at the April 20 event, a pair of devices that will be unveiled at Apple’s October 13, 2020 event. That color was purple, and it was the first time in Apple’s history that the company announced a new color for a product that had already been released.
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According to Digitimes, Apple is expected to release the following products in one, two, or three events in September 2021. iPhone 13 series, Apple Watch Series 7, MacBook Pro 14″ and 17″, iPad, AirPods (3rd gen. ), and possibly more are expected to be released. All of this in four weeks, followed by the release dates for all of these products in the following weeks, does that sound feasible?
Tuesdays are almost always reserved for Apple events. As for September 7, 14, 21, and 28, we’ll have to wait and see.