In-app browsers, as an interface for content consumption within apps, oftentimes fail to render optimal results, driving Android developers to switch to the use of Chrome custom tabs to refine the user experience. In a recent development, Google has implemented novel features, such as partial custom tabs and password autofill, to heighten the efficiency of in-app browsing on their mobile operating system.
With the partial custom tabs functionality, developers now gain an extended degree of oversight on the initial launch height of a tab. For example, they can choose to open the tab on a mere half of the device screen upon clicking on an article link, effectively enabling users to engage with the app and in-app browsers concurrently. It is noteworthy that this novel feature currently receives support from hand-picked in-app browsers, Chrome included, as stated by Google.
As if the partial custom tabs feature wasn’t enough, Google is taking in-app browsing up a notch by enabling users to fill in saved passwords and other details without having to exit the app. This novel feature comes in particularly handy when dealing with in-app browser login pop-ups.
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Furthermore, Google advocates the use of Chrome custom tabs over WebView for developers, touting its superior functionality. As explicated in a blog post, the company asserts that implementing a browser launch from within an app can result in users forsaking the session. While WebViews, an alternative to Chrome custom tabs, allows for the creation of in-app browsers, this can pose a challenge, necessitating a significant investment in time and resources to maintain.