Snapchat’s logo is instantly recognizable and hasn’t changed much since the app’s inception. It depicts a cartoony bedsheet-style ghost who also serves as the Snapchat mascot. The ghost with eyes and a mouth can be found in other areas of the app as well as earlier versions of the app’s icon. Because of the popularity of Snapchat, it has become one of the most well-known designs. Indeed, the mascot has a name: Ghostface Chillah (via Business Insider)
There is a history for those who want to delve deeper into the mysterious Snapchat ghost. Snapchat’s CEO created the design many years ago, and it does have a meaning associated with the app in order, which represents how it works.
Where did the ghost come from?
According to Business Insider, the ghost was drawn by Snapchat CEO Evan Spiegel and was inspired by Wu-Tang Clan artist Ghostface Killah. It was created before Snapchat launched for its predecessor “Picaboo,” which functioned similarly to Snapchat. When a picture is sent, it vanishes as soon as it is viewed. This is essentially what the Snapchat ghost logo represents. In terms of color, Spiegel chose yellow for the app because no other logos used it.
Ghostface Chillah has also undergone some changes over the years. He had two eyes and a tongue that was stuck out in 2011. As the design became more minimal — just the outline of the ghost — this evolved. Then, in 2019, it changed again, with the current design, which has a slightly bolder outline. According to Creative Bloq, this sparked outrage among app users, who took to Twitter to express their hatred for the bolded ghost. It just goes to show how deeply ingrained a recognizable logo can be.