Apple’s MR Headset Launch Delayed Again, Says Ming-Chi Kuo

According to Ming-Chi Kuo, a renowned analyst of Apple products, the company’s much-anticipated mixed-reality headset launch at WWDC 2023 isn’t going as per plan. With Apple’s keynote being the platform for significant product launches, people had high expectations that Apple would unveil something groundbreaking. However, Apple’s head honchos aren’t confident about the mixed-reality headset’s current form being ready for prime time. Additionally, executives are worried that this vital launch may not create a huge impact on the audience and potential buyers.

Apple Aiming for a Wow Factor

Apple wants its mixed-reality headset to wow the audience with its capabilities and recreate the magic of the first iPhone launch event. However, it’s not the first time that reports have surfaced regarding a possible delay in the mixed-reality headset launch. The project has been in development for several years now, and rumors suggest that Apple initially intended to launch the device in 2020, which didn’t happen due to the COVID-19 pandemic.

Because Apple isn't very optimistic about the AR/MR headset announcement recreating the astounding "iPhone moment," the mass production schedule for assembly has been pushed back by another 1-2 months to mid-to-late 3Q23. The delay also adds uncertainty to whether the new device…

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) March 30, 2023

Market Survey Reveals Concerns

Apple’s internal market survey has reportedly shown that people aren’t too keen on getting themselves an AR headset from any company, including Apple. Also, Apple is worried about the impact of the recent economic downturn on the shipment numbers of this expensive product. The company initially expected to ship more than 500,000 units of the mixed-reality headset, but that figure has been revised to 300,000.

Delay Expected, But Launch Still Possible

Despite these challenges, Apple may still press ahead with the launch of the mixed-reality headset, albeit a delayed one. Kuo expects the launch to be pushed back by a couple of months, which could mean that the mixed-reality headset might make its debut alongside the next generation of iPhones in September 2023.

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Apple’s mixed-reality headset launch has hit another roadblock, and the company is understandably cautious about its success in the market. However, with Apple’s history of groundbreaking products and a vast user base, the company may still be able to make a significant impact with the mixed-reality headset if it can address the concerns and deliver on its promise of a wow factor.