As the year 2022 draws to a close, speculation about next year’s Galaxy S23 devices has increased. According to most rumors, the S23 lineup will receive incremental design and software updates. The next-generation Galaxy S devices are expected to have a newer, faster Qualcomm chip, enhanced imaging capabilities powered by one of Samsung’s 200MP image sensors, and increased battery capacities across the board. What these rumors did not address until now was the potential launch date for the new phones.
For several years, Samsung has followed a consistent schedule for the release of its flagship smartphones. While the now-defunct Galaxy Note series debuted in July-August, the Galaxy S lineup was almost always released in the first quarter of each year — either in February or March.
However, for the past few years, Samsung has consistently released the Galaxy S lineup near the end of February. This year was an exception, as the Galaxy S22 lineup was announced a few weeks earlier than usual — in the second week of February. And, if the latest reports out of Korea are to be believed, the company will likely stick to a similar launch timeline for the Galaxy S23 lineup next year.
The Galaxy S23 may launch in the first week of February 2023
According to a recent report in the South Korean publication Chosun, Samsung will release the Galaxy S23 lineup in the first week of February 2023. It cited a “business official” familiar with Samsung as its source, and added that the company will unveil these devices at an event in San Francisco. According to the report, all Galaxy S23 products could be available by February 17, 2023. The publication also makes an intriguing claim about Samsung’s reasoning for releasing these phones so soon.
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According to Chosun, the slight advantage gained from an early launch will allow Samsung to capitalize on the initial demand, resulting in better Q1 results. Given that the smartphone industry is in turmoil — analysts believe the market will contract by 10% every quarter — Samsung appears to want to get in on the ground floor as soon as possible.
Despite the impending low-demand situation, Samsung appears to be very dependent on its smartphone business and is likely to use the Galaxy S23 as a trump card to please its investors. Furthermore, the Chosun report mentions the possibility of the Galaxy S23 lineup being offered in Qualcomm (Snapdragon 8 Gen 2)